Basic lip gloss simply adds shine to the lips with little to no color. ... Lip gloss is often used when a person wants to have some color on their lips, but does not want an intense, solid lip color effect such as wearing lipstick. Lip gloss is also often used as an introduction to makeup. Ingredients: Versagel, colorant, Carrier oils, Essential Oils, Vitamin E (may contain coconut oil) Directions: Dab a touch of gloss in the middle of your bottom lip and then rub your lips together. Swipe gloss across your lips like a lipstick, staying away from your lip line.